The Carlstar Group has over a century of leadership in innovation and performance solutions. The success of the Carlstar brands is a result of the strength of our partnerships with our wholesalers, distributors, and resellers who are equally committed to our product brands and our consumers. In an effort to protect the integrity of our brand reputation, The Carlstar Group is introducing a Minimum Advertised Price (MAP) Program on select products in our portfolio.
The MAP program is intended to help protect our brand value proposition in the markets in which we operate and enable our partners to remain competitive. It establishes the lowest price that any retailer or reseller is able to advertise for a product. Our primary objective with this MAP Program is to ensure continued success for our partner network of wholesalers, distributors, and resellers.