The Carlstar Group launched a Minimum Advertised Price (MAP) program in June 2018 to help protect our brand integrity on our Radial Trail HD product line. Over the past year, the MAP program has established an advertising discipline in the marketplace and helped enable our partners to remain competitive.
Due to the sustained MAP compliance, we have elected to suspend our MAP program for Q3 2019. We will continue monitoring the program but will not actively manage violations on our Radial Trail HD SKUs. The program will be reinstated October 1, 2019 unless otherwise noted.
The Carlstar Group will continue to leverage our global manufacturing network and worldwide partnerships and seek to minimize the impact of these tariffs. We will continue to provide you with the most complete and competitive portfolio of specialty tires and wheels, with the high levels of service excellence you have come to expect from us. We appreciate your partnership with The Carlstar Group.