Franklin, TN – February 1, 2017 - The Carlstar Group announced today the launch of a new Carlisle branded product website to showcase its lineup of specialty tires and wheels. In addition, the company’s new Carlstar Group corporate website will launch at the same time.
The new Carlisle branded product website, www.CarlisleBrandTires.com, will feature the Company’s entire portfolio sold under the brand and includes products for Agriculture and Construction, ATV and UTV, Lawn and Garden, and Trailers and Haulers. The new site will feature a robust Product Finder feature to help users quickly search and locate the product and technical information needed. Customers can also find the right products for their needs by searching for a product name, category, application or use. eHejfjfIn addition, those customers searching for a replacement part or an aftermarket upgrade can browse through the “What’s your passion?” section to see how Carlisle branded tires can help keep your life moving.
The second site to launch is the corporate website, www.CarlstarGroup.com. The Carlstar Group site features its industry leading brands including Carlisle®, ITP®, Cragar®, Black Rock®, Unique®, Marastar® and Marathon®. In addition, the site showcases the capabilities of the company within each market segment in which it operates, as well as the strength of its manufacturing and distribution network and R&D.
“We are excited to launch these new websites that effectively showcase our capabilities for our customers,” stated John Salvatore, Chief Executive Officer, The Carlstar Group. “Our goal is to enable our customers to locate the information needed to quickly and easily find the right product for the job at hand.”
The launch of these two websites is part of the company’s global strategy to enhance its online presence. The Cragar styled wheels website (www.CragarWheel.com) was the first of the Company’s websites and launched in the Fall of 2016.
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Categories: Carlisle, Carlstar Group